Posts in branding
Brand Booster Tip #3 | How To Ditch Your Instagram Link Service
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I don't know about you, but I'm shocked at how busy January was and that it's already over! I worked with a friend to hash out my goals for the year and am focused on taking more control over growing my business. One of the changes is where and how I promote my services. This month's Brand Booster Tip is in-line with this goal.

ARE YOU USING A LINK SERVICE TO CONNECT PEOPLE FROM INSTAGRAM TO YOUR WEBSITE?

I often recommend my clients use a link service/system to get prospective clients from Instagram to their website. Well, I used to. The issue is that the free version of these services (linktr.ee, linkin.bio, etc.) don't match your brand and for most of us, the paid version doesn't feel like a good use of our marketing dollars. They also don't take your prospects directly from Instagram to your website and you might be missing some tracking/analytics with Google because you're using a third party to connect people from your Instagram account to your website. I recently switched to an easy to implement (I think) insta-links page that's on brand! I recently saw a photo-based layout. I imagine using the image based style if you’re introducing a new physical product.

BRAND BOOSTER TIP #3

First, if you aren't familiar with what I'm talking about here's the lowdown. Instagram only allows you one URL link in your profile. This means that when you include a call to action in a post or story you can only send them to one place on your website at a time. So if you post on Monday about your wedding styling service and your Thursday post is about renting wedding furniture you might want to change the website link in your profile each time you post about a different service to help visitors go directly to the most relevant place on your website. Why would you do this? So you don't waste their time or avoid your bounce rate increasing because they think they're in the wrong spot. Or think about it this way, the algorithm is ever evolving. Your post may not always populate in your followers feed on the day you post it. Therefore, if you post regularly enough you could be changing your link in profile before an interested follower sees your post about styling. Since one of the key elements of using social media for your business is to build trust with prospective clients you want to immediately direct them to the part of your website that relates to their needs. Otherwise, they could lose interest before they get to the content they are interested in and leave your website. Some clever techy folks built programs to help us bridge the gap. They are a helpful tool and provide a list of your recent content links. They use their link page to direct guests to your content list. Good, but why not link them directly to YOUR website where your branding is all set and you can personalize the background, links and images. to your opt-in, wedding portfolio, headshot portfolio, or editing service.

You then get to build a more direct connection with visitors. They see more of the vibe of you and your business. It’s a simple change that reinforces your brand with the customer. Here’s a look at my before and after!

INSTEAD OF THIS…

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BRAND IT LIKE THIS!

 

HOW TO CREATE A BRANDED LINK PAGE ON YOUR WEBSITE

Problem solved, right?! But, how do you make a link platform on your website? Here's are a few easy steps to creating your own, on brand, link in profile page for your website.

  1. Create a new page on your website. I named my /insta-links.

  2. Create buttons or images (if you want to get fancy) with your brand colors and fonts using your web platform (Squarespace or WordPress), design software, or Canva.

  3. Add the button images to your new Insta-links page in the order you want them to appear. Consider putting the most recent, seasonal and always active (like your opt-in) at the top.

  4. Link each button to the page on your site where your visitors can get the information/product that brought them to your website.

As you can see my current insta-links page isn’t that fancy. I plan to add more style and incorporate imagery soon. Something like this…

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A FEW MORE THINGS TO CONSIDER WHEN USING YOUR INSTA-LINKS PAGE

  • Keep the headings as obvious and short as possible.

  • Don't go overboard. Stick to five or fewer link options. Limit them to your most recent/active calls-to-actions. I learned this from my friends and social media experts Amanda and Emily at McLernon & Co

  • Share a little bit about you and your business so newcomers can get to know you better.

Thanks for giving me a few minutes and the opportunity to share the Instagram link page tip with you! I hope you found this information valuable in building on your current branding and how you connect with your customers.

Interested in creating an insta-link page for your site, but don't have the time or just want some help? I'm here for you! I can set up your new insta-links page and walk you through keeping it up to date. Click here to get started now.


One of my favorite things is sharing branding information that will help small businesses refine their brand. Each month I share branding tips for small businesses. I never want you to feel like I'm invading your inbox. I want to add value to your brand in manageable chunks and share information that helps you grow your brand. Sign up for the Brand Booster Newsletter so you don’t miss next month’s tip. 

Brand Booster Tip #2 | Year End Brand Assessment
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We're all feeling that year-end crunch. We are focused on wrapping up 2018 projects and setting goals for 2019. Doing it all while prepping for and attending holiday celebrations with family and friends. Each year I spend time doing a brand assessment before jumping into my goals for the following year. 


BRAND BOOSTER TIP #2

You might be asking, what is a brand assessment and why do I need to make time for it? 
 

WHAT IS A BRAND ASSESSMENT?

In short, a brand assessment is a review of your brand. Looking over your messaging and visuals on all the platforms you use to communicate with people about your business. For most of us that includes: 

  • your website: images, copy, and your call to actions

  • email

  • your outgoing voice message

  • social media platforms: LinkedIn, Instagram, Facebook, Twitter

  • Pinterest

  • your CRM workflow and communications

  • your inquiry forms and responses


You might not be active on all these social media sites, but your business description, contact info, and profile images should be up to date on every platform.


WHY DO I NEED TO DO A BRAND ASSESSMENT?

Each year your business evolves. You might be targeting a new level of client, changing your offerings, or had a shift in your style. Your brand should reflect these things so you can attract the best clients in 2019.

KEEP IT FRESH!

Here are three easy things to review and update to give your brand a refresh for next year. 

1. Check Your Moodboard

Create an updated vision board for your business. Collect images from online sources or magazines that visually communicates your current brand style and reflects your goals for the upcoming year. I like to use a secret Pinterest board for this. Put together a brand new vision board for your business and after a day or two go back to review the images you selected again. With a keen eye, look for one or two themes that fit your brand and current goals for your business. Clear everything but the images that match your brand goals for 2019 so you can focus on what's most important to your business.

2. Collect Reviews

If you haven't already, collect written reviews from this year's clients. Reach out to your 2018 clients and ask them to answer the following questions:

  • What was your biggest concern about your project before it began?

  • How did we ease your concerns?

  • What could we have done better?

  • How did we exceed your expectations?

  • Then ask them to review their experience with your product or service.

Requesting more than a general review can be insightful information to improve not only your products or services but the copy you use to talk about your offerings. 


Add 2018 reviews to your website to build trust with prospects and help with SEO. 


3. Update your website

Update your website with photos from your favorite projects for 2018, add the reviews, and update your copy using keywords this year's clients shared when they answered your questions.


Make the changes and put your best work out there to book your next level clients in 2019. I can't wait to see your refresh! 


Want a more in-depth brand assessment with action steps specific to your business?


Interested in receiving more branding tips next month? I never want you to feel like I'm invading your inbox. I want to add value to your brand in manageable chunks and share information that helps your brand can grow. Be sure to signup for the Brand Booster Newsletter so you don’t miss next month’s tip. 

Thanks for giving me a few minutes and the opportunity to share branding tips with you!

Brand Booster Tip #1 | Improve Your Email Signature
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I have wanted to share branding tips with you all year but had some anxiety about putting myself out there. I have a pile of ideas. Instead for sharing them with you I wasted time over thinking it and stopped myself from moving forward. Maybe some of you can relate? 

This morning I listened to Whitney English talk about goals and specifically all the things that stop us from reaching them. You can check it out here. Needless to say, it motivated me to share this initial branding tip with you and to ask you to subscribe to my new monthly newsletter, the BRAND BOOSTER.

I never want you to feel like I'm invading your inbox. I want to add value to your brand in manageable chunks and share information that helps you grow your brand. You can signup here


BRAND BOOSTER TIP #1

I recently read articles about email signatures and what works best. These are quick and easy ways to implement brand best practices with every email communication. The first one surprised me the most because I haven't seen people using it. 

  1. Include a photo of yourself. It builds trust and a personal connection.

  2. Tell them what you do, include your business name and an understandable job title. Owner/CEO doesn't mean anything to prospects or publications. If you are a jewelry maker come up with the smart job title that describes what you do.

  3. Include a Call To Action (only one). The easiest thing is asking them to follow you on social media, but if you want to add people to your email list or have a relevant download that's good too.

  4. This one surprised me…be sure to include "sent from my iPhone". Research shows that recipients are more forgiving of spelling and grammatical errors if they know you sent your message using a small phone keyboard. I'm a huge Grammarly fan, and they have a mobile app. 

  5. Another surprise, email signatures that use some form of "thank you" get 36% more responses than closings like cheers, best or kindly. I'm making this change!

Check out my updated signature example below. 

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You're likely already doing some of the things listed above. Increase your brand consistency by bringing it all together with your brand colors. Make it easy on yourself, use the HoneyBook or Hubspot email signature generator to create a strong, branded email signature for your business.

Interested in receiving more branding tips next month? Be sure to signup for the Brand Booster Newsletter before you start updating your email signature. 

Thanks for giving me a few minutes and the opportunity to share branding tips with you!